Staging Your Bedroom: Why and How It's Important to Your Success in Selling Your Home

Hi! I'm Bridget. I'm a Home Stager and Interior Decorator based in South Florida, and I often get asked by both Real Estate agents and Home Sellers, "Is staging my primary suite - aka Master Bedroom - necessary?" Absolutely! A bedroom, when staged correctly, can feel like a peaceful retreat. In fact, the primary bedroom was found to be the second most important space for home-buyers. How does your bedroom measure up?

Here are a few quick tips to help you take your bedroom from drab to Fab!

  1. De-clutter. Less is more. Buyers want to see your space, not your personal items. Remove all those personal items from the nightstands and dresser.

  2. Use nice bedding and accent pillows. Neutral-colored bedding will give your bedroom a more elevated look and feel. Let's go for the hotel spa vibe. Fluffing bedding along with a nice throw will always look great, and your photos will look amazing.

  3. “Neutral” any strong paint colors. Which is to say, replace them with a nice neutral tone. I love using light creams, off-white and light grey colors for the walls. They are still neutral, but have some color. Use colors that reflect calmness.

  4. We can’t forget some final finishes like accent pillows for the bed and artwork, too. These details will allow you to add some color and texture to the space. You can mix textures and colors with the accent pillows. These accent pillows should be chosen to work nicely with the artwork so that they complement each other.

  5. Let's now add two pretty lamps to complement the furniture. Purchase lamps that are size-appropriate. If you have large-scaled furniture, then don’t buy small lamps. A great standard height lamp would be 28"-32".

  6. Lastly, pay attention to those accessories that add to the finished look of the room. Never over-accessorize the furniture. Still, items like small plants, vases, and decorative boxes are great pieces that bring warmth and beauty to the room.

Just in case you were curious and wanted to know what the first important room is to buyers, it's the kitchen. We can talk about that in an upcoming blog.

If you want to know more about preparing your home “the right-way" for top-dollar resale, contact Captiva Design. We have over 18 years of experience helping our clients successfully stage and sell their homes. You can see more examples of our work here. We'd love to chat with you too! Drop us a DM or call us directly at 954.205.6555.

Happy Home Selling,
Bridget

Stage It, Before You Sell It: Staging Tips for Successfully Selling Your Home

Before a Homeowner decides to put their home on the market, they should have a professional assessment of how the home measures up in today's market.

The market has changed. Staging your home now is super important to achieving the sale. More inventory on the market means more competition. How will your listing measure up? Let me share with you how important it is to prepare your listing the right way for top-dollar resale.

What is Home Staging?

Home Staging is a marketing tool used to help prepare the home to sell in the real estate marketplace for the greatest amount of money in the shortest amount of time. When we stage your home, your furnishings and accessories are rearranged to showcase the value and potential in your home. This better enables potential buyers to actually see themselves living there! You can see examples of homes we’ve staged by visiting our Home Staging Gallery.

Your Home Staging Goal: to drive traffic to the listing, bring in the buyers and let the offers begin. Buyers only know what they see. Because of this, if they’re viewing a home that hasn’t been staged, they might miss the vision of what could be possible. So we need to Set the Stage to get your property sold!

Here Are a Few Tips that will Get You on the Right Road to a Successful Sale:

  1. Make your home more attractive to buyers. De-clutter and De-personalize. You are not selling your "things", you're selling your space. Clutter eats equity.

  2. Make sure the home smells fresh and clean. "If you smell it, you can’t sell it." Bad odors are a turn-off to potential buyers.

  3. Have a professional cleaning service deep clean your windows inside and outside. Clean windows will allow beautiful natural light to come into your home.

  4. Neutralize all loud paint colors. Buyers love light and bright homes, and the home will photograph very nicely for the professional listing photos and videos. Yes, make sure you use a professional photographer, no cell phone pictures please.

  5. Professional photos will be the first introduction to your listing. This marketing tool will drive traffic to the listing.

  6. Don't forget the exterior of your home. Excite buyers as soon as they drive into the driveway with some beautiful landscaping, pruned trees and a fresh coat of paint if needed on the exterior. Sometimes, all you need is a good power-wash for the exterior of the home, including walkways.

    Ninety-five percent of staged homes sell within 11 days or less. This is 87% faster than non-staged homes. They also sell for an average of 10%-15% more so you can recoup what you’ve spent on staging Think of Staging as an investment, not a cost. It's a return on investment when you take the time to prepare your home the "right way".

    Captiva Design is here to help you streamline the process of selling your home. Learn more about the process on our Home Staging Services Page. If you have a question, we would love to hear from you by email or you can pick-up the phone and dial 954.205.6555 for a 15-minute complementary discovery call. We look forward to hearing from you!



Gold, Silver & White Christmas Tree in Davie, FL: Captiva Design's Shopping Service and Holiday Decor Success

I had the pleasure of decorating this beautiful Christmas Tree for a special client in Davie, Florida. This flocked tree really exudes elegance and is a perfect match for her home decor. The theme was gold, silver and white.

Our day began with a two-hour shopping trip to the famed Christmas Palace located in Ft. Lauderdale, Florida. Talk about a kid in a candy store! I had an incredible experiencing shopping with my client and helping her select the most beautiful ornaments. Yes, in addition to holiday decorating services, we also offer a shopping service for our clients that need new tree decor such floral picks, ornaments, ribbon, lighting and tree toppers. Our clients are also able to request custom wreaths and garland. We adorned the fireplace with stockings and created mini vignettes throughout the home to give a nice cohesive look and feel.

We enjoy decorating fabulous Christmas trees for our clients. Each tree is curated to fit the client's desires. And once again, we achieved our goals.

Happy Holidays!

Special Edition IAHSP Featuring Stagers of Color

My journey as a Black Home Staging professional has been colorful, and I’m proud to be affiliated with IAHSP, International Association of Home Staging Professionals. I’m grateful to our industry for showcasing some beautiful and talented men and women of color and their staging projects from all over the country. When I first started my journey as a Home Stager I did not know of anyone in my area that looked like me. Unfortunately, I was unable to find a mentor at the time who could show me the ropes and prevent me from making some mistakes along the way, but that’s ok. Experience is the greatest teacher.

Once I started to figure things out, I was committed to helping new home stagers find their place and their voice within our community. For me, there was no competition that I needed to worry about. I came to learn that there are so many homes that need our service, there is no way that one stand-alone company could do it all. There is plenty of space in the sandbox for everyone to play. Hence, community trumps competition. Just find your place, hone in on your avatar client, and do the work with passion and commitment. Like anything else, it takes time to perfect your skill-set, knowledge-base and confidence. Now, 18 years later, I have served the community as acting President of the South Florida Chapter of Professional Home Stagers from 2019 - 2021. I have an In-House Training and Mentoring division that helps guide new stagers as they begin their careers.

My next project is “The Captiva Self-Care” Project. The goal is to help single moms create a beautiful space in their home for themselves. Your home is your retreat, or at least it should be. Your home should make you feel at ease, safe and loved. It’s important for me to give back to the industry and to the community. I want to see people win in life whether it be personally, professionally or spiritually. I’m still growing in all these areas too, as I consider myself a lifelong learner. I’ll end by saying I’m grateful for the journey, and I look forward to what’s ahead. Stay tuned!

Bridget King's "Make it Mine" Series Brookdale Senior Living Design Transformation Now Live

Did you get to see my episode of Make It Mine?

It’s officially live and I’m so proud. There are additional episodes going live today and over the next several months.

I've been so excited to be able to share my work and this experience with you. It was such a fulfilling experience, and I loved getting to know Suzanne, the resident selected for the design transformation in my episode.

This is something I will always remember, and I hope you all enjoy what we've got in store for you on this episode. You can see all episodes in the series here!

Don’t forget to vote for me online when the series closes in September! If I am voted as the best design “Peoples Choice” on #MakeitMineSeries, the series will make a charitable donation in my name! Check back regularly for new episodes!